What’s going on in PR and Communications?
|Our FREE SUMMER social is here|
|It has been a rain soaked summer so far. But why not drown those summer blues with your fellow union members this July?|
We will be having a short 10 minute branch meeting in the Chapel Bar at 5.30pm on Wednesday 10th July at NUJ HQ. We will then go straight into the social. There will be £200 behind the bar and it will be a great chance to meet other professionals in the world of PR.
Legendary industrial journalist Alan Jones (centre) entertained and informed our last branch meeting with tales from the frontline of reporting during the last 30 years.
Alan told the NUJ PR and Comms members that journalists wanted “short, sharp and clean” press releases that got to the point, to stand any chance of being picked up.
“Try to get me stuff by 10am and there is no point after 3pm,” he said, revealing that one senior editor told him that unless it was a breaking story, mid-afternoon was a natural cut off point.
His role at PA effectively means he pitches to national newspapers who pay for his copy. He can receive up to 150 emails every day and he has an impressive work-rate too, publishing up to 12 stories per day.
NUJ PR and Communications branch chair, John Millington thanked Alan, adding: “Alan has been a source of inspiration to many young journalists, including myself. His lifetime membership of the NUJ shows his dedication to all those who work across the media sector.
“He is a great asset to the British media family and the trade union movement.”
Rebecca Scrase, who runs a PR firm near Ipswich, said in a recent newspaper article: “Multi-platform content creation will see traditional editorial being favoured for video and podcasting and the distinction between marketing, SEO, advertising, PR and even journalism will become increasingly blurred.”
Is she right? Is there a blurring between disciplines and if so, does this raise ethical questions for communications professionals and journalists?